Chow Tai Fook Jewelry Flagship Store, Xiamen

Serie de productosIndoor Fine-pitch Series

UbicaciónXiamen, China

Año de finalización2026

SectorFashion & Apparel

Contexto del proyecto

Chow Tai Fook's new-image jewelry flagship store in Xiamen required LED displays on the main in-store feature wall (8.7㎡) and beside the storefront (3.2㎡) — playing the Chuanxi collection, new jewelry campaigns and brand image films to create an immersive light-luxury shopping atmosphere, replacing traditional posters with flexibly rotated new-product content.

Solución

Challenges: the screens had to blend perfectly with the store's new Chinese-style light-luxury interior of curved walls and wood finishes, demanding extreme dimensional precision for embedded installation; jewelry display imposed strict color accuracy standards; construction was only allowed outside mall business hours; and screen light had to avoid reflections interfering with counter displays. LEGIAN's solution: P1.8 high-color-accuracy indoor modules with factory point-by-point color calibration; a precisely customized embedded mounting frame keeping the screens flush with the wall; a soft brightness range tuned for jewelry scenes (360 cd/㎡ with ambient-light auto-dimming); a cloud playback system for remote content switching; and night off-peak construction that avoided disrupting mall operations.

Resultados

The LED screens deliver fine, color-accurate visuals that faithfully render gold, colored gemstones and jewelry pieces, harmonizing with the store's red-brown new Chinese-style space. Content for each jewelry collection rotates quickly without poster production costs, strengthening the store's digital brand image, effectively guiding customer attention to new collections and enhancing the overall shopping experience.