Xi'an SKP Luxury Shopping Mall
Contexte du projet
Xi'an SKP, a high-end luxury shopping mall, required a complete set of high-definition LED displays for its atrium and brand windows — a 21.6㎡ atrium main screen plus six window screens totaling 9.2㎡ — rotating luxury new-product campaigns, brand runway videos and mall event promotions to create a premium digital visual space with unified tonality and an elevated high-end shopping experience.
Solution
Challenges: construction only during night closing hours; atrium high-altitude hoisting with strict steel-frame load and precision requirements; extreme color accuracy standards for luxury goods display; synchronized playback across distributed screens; and wide ambient-light variation in public areas. LEGIAN's solution: P1.5 high-color-accuracy premium modules with factory point-by-point calibration; custom lightweight high-strength hoisting frames; a mall-wide synchronous playback host managing all screens' content centrally; ambient-light dimming modules adapting to different times of day (380 cd/㎡); a zoned night construction plan that did not disrupt daytime operations; and a front-service structure for convenient routine maintenance.
Résultats
The LED screens deliver fine visuals with precise color reproduction and unified synchronized playback, greatly enhancing the mall's premium atmosphere. Content updates online with one click, eliminating poster production and replacement costs. The atrium main screen has become a core check-in landmark, effectively increasing visitor dwell time and meeting the long-term digital display needs of high-end retail.
