Beauty & Cosmetics
Dior Beauty Store, Haikou
Product SeriesIndoor Fine-pitch Series
LocationHaikou, China
Completed2026
IndustryBeauty & Cosmetics
Project Background
A street-facing Dior beauty store in Haikou, Hainan needed to replace aging static lightboxes with a high-definition LED screen on the main entrance wall — looping makeup swatches, new skincare products, store events and makeup tutorial videos to elevate the store's refined atmosphere and draw street traffic inside, replacing frequently changed paper posters.
Solution
Challenges: limited reserved wall space and load capacity; direct daylight washing out the picture; extreme color accuracy requirements for beauty products; and no long construction stoppages during business hours, compressing the on-site schedule. LEGIAN's solution: high-color-accuracy indoor panels with factory point-by-point calibration for true makeup colors; a lightweight steel frame with wall-mounted installation reducing structural load; an ambient-light module automatically adjusting brightness (450 cd/㎡) for clarity under strong light; a 3840Hz high refresh rate eliminating moiré in photos; split-process night-shift installation; and a cloud backend enabling one-click content updates from a phone.
Results
The screen delivers fine, color-accurate visuals that stay clear under strong daylight, and dynamic content greatly improves store recognition. Poster printing and replacement costs are eliminated, foot traffic has increased markedly, and the store's needs in customer attraction, product visualization and convenient content updates are fully met.
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