Beauty & Cosmetics
Louis Vuitton Beauty Counter, Nanjing
Product SeriesIndoor Fine-pitch Series
LocationNanjing, China
Completed2026
IndustryBeauty & Cosmetics
Project Background
The entrance of the Louis Vuitton (LV) beauty counter in Nanjing required two symmetrical vertical high-definition LED advertising screens, integrated with LV-textured illuminated side panels into the storefront's refined structure — rotating high-definition beauty posters and makeup campaign videos for entrance brand display and customer attraction.
Solution
Challenges: the top luxury brand imposed strict color accuracy for lipstick shades, model skin tones and signature monogram colors, with identical brightness, color temperature and gamut across both screens; zero-tolerance embedding into reserved storefront slots with millimeter-level flushness against decorative panels; night-only, low-noise and dust-controlled construction next to valuable merchandise; and long daily operating hours demanding lasting stability. LEGIAN's solution: high-color-accuracy indoor fine-pitch modules with factory DCI-P3 wide-gamut calibration and synchronized dual-screen tuning; custom champagne-gold narrow-bezel embedded metal frames built to the reserved dimensions; factory-prefabricated hidden cabling with night off-peak installation and separated power/signal routing; 72+ hour high-temperature aging tests and a modular design for quick single-module maintenance; and a simple zoned playback system enabling smooth, flicker-free content updates.
Results
The symmetrical dual-screen layout is visually refined, with precise color matching the brand's makeup campaigns; the embedded installation blends seamlessly with the storefront's light-luxury design. The screens serve both brand image display and new-product traffic attraction while strictly meeting high-end mall construction standards and long-term stable operation — a benchmark case of embedded LED one-stop delivery in a luxury beauty zone.
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